Blog · Hospitality
Video for bakeries and patisseries: show the craft
A bakery has stories that tell themselves: dough worked before dawn, the oven, chocolate melting. Showing the craft is the best way to justify the price and win loyal customers.
What to film in a bakery
- Kneading and shaping, with shots of hands.
- Trays going into and coming out of the oven.
- Glazing, filling or chocolate coating.
- The counter freshly stocked at opening time.
- Seasonal products: roscón, panellets, Easter monas.
The light in the bakery
Bakeries tend to have hard white light. A warm LED and good placement completely change the result: pastries have to look golden.
Formats
Short verticals for Reels and TikTok, a horizontal for the website and clips of 10 to 20 seconds for Google Maps.
Key dates
Christmas, Sant Jordi, Easter or All Saints' are moments when people look for a bakery. Filming a few weeks earlier means the videos are ready when the searches start.
See our bakery and café examples and the video for cafés and bakeries service.
To show dishes, drinks or whatever you sell, there is product video.
Frequently asked questions
Can you film in the bakery before dawn?
Yes, if that's when the action happens. We agree it in the filming plan.
Which video should I make before Christmas?
The seasonal product being made and finished, posted a few weeks ahead to be in time for the searches.