Blog · Hospitality
Latte art on video: how to turn your coffee into your best ad
A few seconds of milk drawing a heart in an espresso can do more for a café than any sign. Latte art is short, hypnotic and understood without sound: perfect for social media.
Framing
An overhead or slightly tilted shot, with the cup filling almost the whole frame. Leave room for the jug to come in from one side. Film vertically for Reels and horizontally if you want the website version.
Light
Soft side light so the crema shines and the foam looks white. Avoid strong reflections on the rim of the cup.
Slow motion, in moderation
Slowing the pour down a little helps you see the pattern take shape. Too much slow motion, though, is boring. The heart should be finished within a few seconds.
Watch the crockery
If the cup carries a supplier's logo, the video advertises them. Better plain cups or ones with your own brand.
How to use the video
- A looping Reel or TikTok.
- A clip for your Google Maps listing.
- A website header, without sound.
- A screen in the café itself.
See how it looks in our café examples and the video for cafés service.
Frequently asked questions
How many attempts does good latte art take?
It depends on the barista. Usually we film several coffees in a row and keep the best one.
Does latte art work on TikTok?
Yes: it is a short, visual format that works without sound, exactly what performs best vertically.