Blog · Local SEO
Videos on Google Maps for restaurants and cafés: which ones to upload and how
Before choosing where to eat or have a coffee, many people check the Google Maps listing. Photos, reviews and videos decide in seconds. A profile with real, recent videos shows the business is alive.
Which videos to upload
- The inside of the venue: dining room, bar, terrace.
- Your star dishes or products, in motion.
- The kitchen or bakery at work.
- The team, in a close shot.
- The façade and entrance, so people find you when they arrive.
Technical requirements
Google accepts short videos (up to 30 seconds) and checks that they belong to the business. Avoid heavy text overlays, other brands' logos and videos that look like ads.
How it helps local SEO
Google does not publish an exact formula, but a complete, active profile gives people more reasons to choose you over nearby competitors. It does not guarantee rankings, but it adds trust and clicks.
How often
Little and often is best: a new video every few weeks keeps the listing fresh. Make the most of each season, each new menu and each change in the venue.
Where else to use them
The same clips work for Instagram, the website and the digital menu. That way one shoot pays off on every channel.
Also read video and local SEO on Google Business Profile, or see the video for restaurants service.
To be found nearby, see video for shops and local businesses.
Frequently asked questions
How long can a Google Maps video be?
Up to 30 seconds. Ideally, clips of 10 to 20 seconds with a single scene.
Do videos improve your Google Maps ranking?
There is no guaranteed ranking, but a complete, active profile builds trust and usually gets more interactions.