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TikTok for bars and cafés: how to start without dancing
Many people in hospitality think TikTok means dancing in front of the camera. It doesn't have to. What works really well on TikTok is what a bar or café does best: preparing tempting things in front of people.
Formats that work without appearing on camera
- Process: a coffee, a sandwich or a cocktail from start to finish.
- Satisfying: crepes on the griddle, whipped cream, crunchy toast.
- Behind the bar: what the first hour of the day looks like.
- Customer question: answering real questions on video.
The hook: the first second
The first second must have movement. Start in the middle of the action, not with the camera looking for the shot.
Frequency
A steady pace counts for more than a spike of posts. If you film in batches, you can post several times a week without filming every day.
Reuse
The same vertical works for TikTok, Reels and YouTube Shorts. Remove one network's watermark before uploading it to another.
Also read vertical or horizontal video or see the video for cafés service.
Before filming, have a look at the vertical and horizontal examples.
Frequently asked questions
Do I need to appear in the TikTok videos?
No. Process and product videos work very well without anyone speaking to camera.
Can I upload the same video to TikTok and Instagram?
Yes, but without the other network's watermark: better to upload the original file to each one.