Blog · Video for companies
Vertical or horizontal video: which one does your company need
The short answer: both. Each format works on different channels and filming both in the same session costs little more.
Vertical 9:16
Reels, Stories, TikTok, YouTube Shorts and, increasingly, LinkedIn. Designed for phones, with subtitles and a fast pace.
Horizontal 16:9
Website, YouTube, presentations, screens at events and internal communication. It lets you tell more, with more context.
How to film both without doubling the work
Shots are planned with both framings in mind and each version is edited with its own rhythm. That way one shoot serves all your channels.
See real examples in examples.
If what you need is to present your company, see corporate video.