Blog · Hospitality
Video in your digital menu: dishes that sell themselves
Many menus are already read on a phone through a QR code. If the customer is already looking at the screen, why show them only text? A short clip of a dish answers questions and encourages ordering.
Which dishes to film
- The house's star dishes.
- The ones with the highest margin.
- The ones people don't know and need to see.
- Desserts: a good dessert video sells itself.
The right format
Clips of 4 to 8 seconds, without sound, looping. Vertical or square format for phones. And very light: an optimised clip weighs a few hundred kilobytes and loads instantly even with poor coverage.
How they are filmed
Just like for social media: side light, a tight shot and one action per dish (the sauce, the spoon, the cut). They are filmed in the same session as the Reels.
Benefits
- Customers see what they order.
- Fewer questions for waiters at peak times.
- It helps customers who don't speak the language.
- The same clips work for Google Maps and social media.
See the video for restaurants or the product video service.
Frequently asked questions
Are videos heavy in a digital menu?
Not if they are well optimised: short silent clips take up little space and load fast on a phone.
Can I use the same videos on Instagram?
Yes. We film them with reuse in mind: on the menu, on Google Maps and on social media.