Blog · Video for companies
One shoot, ten videos: how to get the most out of a recording
The most expensive mistake in video is filming without a plan: a full day's work for a single video. Our method is the opposite, and it gives the brand its name: one shoot, ten videos.
1. Start with the channels
Before filming we decide where it will be published: Reels, TikTok, YouTube, the website, Google Maps, ads. Each channel needs its own format and length.
2. List of pieces
With the channels clear, we draw up the list: for example, six short verticals, one horizontal for the website and three clips for Google Maps. Each piece has one idea.
3. Shot list
Each shot is filmed with several pieces in mind. The same coffee pour works for a Reel, the website header and the Google listing.
4. Film vertical and horizontal
Filming in 4K with planned framing, you get both orientations without losing quality.
5. Batch editing
All the pieces are edited at the same time, with the same colour and the same background music, so the brand is recognisable.
6. Publishing calendar
The ten pieces aren't published on the same day: they are spread over weeks. One shoot becomes a month of content or more.
This is how we apply it in hotels, restaurants and cafés. Tell us about your project.
If what you need is to present your company, see corporate video.
Frequently asked questions
How long does a ten-video shoot take?
Usually half a day or a full day, depending on the space and the number of pieces.
Can you tell it all comes from the same day?
Not if it is planned: we change space, dish, light and framing so each piece is different.