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Corporate video: what it should include to work

By José Ramón Díaz, event filmmaker in Barcelona

A corporate video isn't an ad: it is the quickest way for someone to understand who you are and how you work.

The parts that work

  • What you do, in one sentence.
  • How you do it, showing the real work.
  • Who is behind it, with the team and a short interview.
  • Why choose you, with proof: clients, processes, facilities.
  • What to do next: get in touch, ask for a quote, visit.

Length

One to three minutes for the main piece and 15 to 30-second cuts for social media.

Where to use it

Website, LinkedIn, trade fairs, sales presentations, recruitment and internal communication.

See the corporate video service.

More videos like this

See all examples

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