Reels for restaurants: 12 ideas to fill tables

A restaurant Reel has one single goal: that whoever watches it wants to sit at your table. These ideas work because they show what customers can't see from the dining room.

12 Reel ideas

• The stew bubbling in the pot, over a low heat.
• The grill: meat, octopus or vegetables searing on the grate.
• Market produce arriving in the kitchen.
• Plating, from empty plate to finished dish.
• Wine pouring into the glass.
• The homemade dessert: flan, custard, curd cheese with honey.
• Pa amb tomàquet and starters to share.
• The dining room set before opening.
• The chef explaining a dish in 20 seconds.
• The set lunch menu, dish by dish.
• The seasonal menu, when it changes.
• The terrace at sunset.

How to edit them

Start with the most appetising shot, cut fast and finish with the dish on the table. If there is speech, always add subtitles: many people watch videos without sound.

What not to do

• Long videos of the empty dining room.
• Text covering the food.
• Unlicensed music.
• Posting in bursts and disappearing.

How much content one shoot produces

One morning in the kitchen easily yields ten short pieces. See our market cuisine examples and read Reel ideas for companies.

For your restaurant, here is the video for restaurants service.

Frequently asked questions

More videos like this

See all examples

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